Everyone cherishes a good makeover, whether it’s a home, a outfit, or( in such cases) a rebrand. There’s just something irresistible about that before and after moment. For us, rebrands are especially agitating because they take such an enormous amount of wield. Why? Because a rebrand isn’t certainly a layout challenge; it’s a communication challenge–one that requires you to use every resource available to reinforce your label legend with judge, maintenance, and intention.
Luckily, this year brought us a whole new batch of rebrands to geek out over. And because we’re pretty sure you can’t resist them either, we thought we’d share some of our favourites with you to close out the year.
10 Great Rebrands to Inspire You
Whether you’re gearing up to rebrand or simply a fan of great work, we’ve rounded up 10 rebrands from all corners of the web. From print magazines to pain relievers, we hope you find a little inventive revelation in each.
1) Fast Company
After having rebranded in 2018, Fast Company wasn’t ready for a big rebrand, but they were eager to realign their visual name to the brand’s three visual principles: sophisticated, mischievous, and gender-neutral.
Thus, the design team started on a mission to anchor their visual expression through insidiou alters. They removed from aggressive all-caps headers, contributed iconography to recognise sections, included a fluctuating design for page numbers, and initiated a more playful factor. The decision? A refreshing modernize that keeps the brand true to its core values.
Image source: Fast Company Photo: Guerin Blask. Illustration: Bruno Mangyoku
Image source: Fast Company
Photo: Cara Robbins
Image source: Fast Company
Icons: Chelsea Schiff
2) Rolls Royce
How do you take a brand built on elegance and prosperity( one basically induced for the Monopoly Man) and demonstrate it a younger, hipper, fresher gaze? That was exactly the challenge the indulgence automobile producer had to deal with their 2020 rebrand.
Pentagram preceded service charges by balancing a sleeker, more modern look with nods to the brand’s history. They modernized the Spirit of Ecstasyemblem, and refined the brand’s iconic double-R monogram. To modernize the color palette, they leaned toward more gender-neutral ambiances but retained the regal feeling of the label through rich violet hues and rose golden. And for typography, they turned to Elegant Riviera Nights, peculiarity beveled borders that add edification and style.
Overall, it’s a beautiful rebrand that welcomes younger contemporaries into the lap of luxury.
Images source: Pentagram/ Rolls Royce
Medium is a global platform that contacts 170 million readers, but they felt limited by their current identity. As one of the purposes of their shifting to facilitate more dialogue among books and columnists, they are necessary a creative, adaptable conversation that would evolve with the label and allow designers to image an display of projects. To achieve this, Medium tapped Collins to tackle their rebrand.
Thus, the logomark got a simple but effective polish, with tighter tracking and smoother fronts, accompanied by a new emblem: a three-dot design inspired by an ellipses. The colouring palette too expanded, paying designers a rainbow to play with. And, as Medium is all about the written word, Collins incorporated actual language into the visual lingo through portraits established from notes and words.
This blend of invention and functionality realizes this an A+ rebrand in our book.
Images informant: Medium
We love when a brand’s story lives in their visual communication, and artistic organization Buck raised their legend to life in a beautiful rebrand.
While we realize every element of their overhaul, we peculiarly adoration the storey behind their wordmark and logomark. As the brand shows: “Inspired by our namesake, Buckminster Fuller, and his approach to systematic pattern, each individual letter is based upon a common architecture.” This is thoughtful, creative branding at its best.
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Images generator: Buck
Fun fact: GoDaddy hadn’t stroked their branding in 23 times and, boy, was that obvious. Naturally, their firebrand has been extended enormously in the last two decades, so a brand freshen was long overdue.
Their brighter, fresher approach is a sight for sore eyes. Focusing on the “Go” in “GoDaddy, ” the brand-new emblem turns the “G” and “O” into an interlocking mind blueprint, a adroit gesture to their forward-thinking approach. While “daddy” still lives in the name, the be changed to a more inclusive shade palette includes a daring teal, which is eye-catching without being invasive. And the functional typeface of GD Sherpa is clean, self-confident, and functioning, helping them communicate more effectively.
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Images source: GoDaddy
6) Origo Coffee
In a move to capture the luxury coffee busines, Chinese coffee symbol Origo needed an elevated, advanced visual communication to strengthen their artisanal approach and respect in its Chinese roots, so they turned to MetaDesign Beijing.
The rebrand theme was “Moved by Coffee, ” and summary executions says this in every aspect. From the sumptuou, round halo of their logomark( a thinking of the swirl of chocolate through a filter ), to the earth-toned color palette( a gesture to the coffee bean ), to the beautiful hand-drawn illustration that communicates the artisanal nature of the product, they crafted an chic but ground brand.
Images beginning: Origo
In honor of its 5-year anniversary, education startup Go1 needed an updated identity to raise them into the next decade, so they called on DesignStudio.
As Go1 is a platform that helps people learn quickly and effectively, the idea of “Learn Athletic” became the rally cry of this identity. The visual organization celebrates the joyfulnes of understand with a forceful and colorful palette, playful explains( including the logomark ), and graphic chassis, such as connected cartons that communicate the unique, agile space the contents they specify can be connected in a learner’s life.
Logomark Before/ After
lllustrations: Camilo Huinca
Laka is an insurance company for bicyclists, but they have a unique model. Instead of paying for an accident that might happen, it’s a community collective, where people pay into a reserve to cover current representative claims.
To emphasize this communal direction, branding studio Ragged Edge focused the rebrand on local communities itself. Bold emblazons celebrate the pleasure of cycling, used in patterns that represents the mud, sweat, and cries on a cyclist’s bib short-change. Playful type is simple but unexpected. And colorful paintings of their diverse members positioned a human face to the often faceless insurance industry. The upshot? An coverage brand that feels like a lifestyle clothing brand. That’s an epic feat.
Images root: Laka
Intel hasn’t done much rebranding in their history. In fact, they’ve only had two mottoes since being founded in 1969.( That’s two badges in 50+ times !) Naturally, they only due for a rebrand.
This fresh iteration takes a more minimalist approach while expanding the tools brand decorators can use to communicate the brand.
This includes an expanded color palette( a welcome reform beyond service standards blue ), and incorporates elements of the past–but with a modern construction. The original insignium version boasted an e slipped below the other symbols; the second largest added the whirl. This new logo includes elements of both, but in a much more subtle, minimalist action. It’s a symbol identity that compensates adoration to their history but propagandizes the brand into the future in a practical way.
Images source: Intel
While Midol might be the oldest label in this roundup( established in 1938 ), they were eager to build a stronger relationship with Millennials and Gen Z. Unfortunately, their research goes to show that the symbol was so far from mind that parties couldn’t even remember the colour of their box. To remedy this and reintroduce the firebrand to younger contemporaries, Midol turned to GoDutch and Oliver.
Hoping to give the brand back in the spotlight, the design team be concentrated on a brighter, bolder shade palette of pinks, yellows, and light-greens that reinforce the recreation and exuberance of a pain-free life. For typography, they ran bold, manifesting modern girl ethics of strength and independence vs. older costs of daintiness and passivity. Let’s just say this is not your mother’s Midol, and we think that’s a great thing.
Images informant: Midol
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