When advertising on Facebook, there are many different options for ad placements. Within each ad name, you can choose to run automatic placements, which throws Facebook the power to allocate your budget across placements based on where your ads are likely to perform the best.
For advertisers who want a bit more control, they are able to manually adopt which placements to operate your ads.
In this announce, we’ll go over each placement alternative in Facebook so you can decide which ones might work best for your ads.
Facebook Ad Platforms
The first choice you have as an advertiser is on which platform you require your ads to run. There are four available stages: Facebook, Instagram, Audience Network, and Messenger. You can choose to show ads on all four placements or any grouping of the placements that you’d like.
While you are likely familiar with Facebook, Instagram, and Messenger as stages, you may not be as familiar with the Audience Network. This platform diversifies your ad visibility to high quality publishers that have partnered with Facebook to display ads. Facebook reviews all publishers who work with the Audience Network to make sure that their contents, sites, and apps convene Facebook’s content and community touchstones.
Facebook Ad Placements
The scaffolds you have chosen will affect the placements you can choose from based on what type of placements can be obtained on each stage. There are now seven different categories of ad placement options.
The first ad placement is Feeds. Within Feeds are seven different placement options 😛 TAGEND
Facebook News Feed: Your ads appear in the desktop News Feed when people access the Facebook website on their computers. Your ads appear in the mobile News Feed when people use the Facebook app on mobile machines or access the Facebook website through a mobile browser.Instagram Feed: Your ads appear in the mobile feed when people use the Instagram app on mobile designs. Instagram Feed ads merely appear to people browsing the Instagram app.Facebook Marketplace: Your ads is indicated in the Marketplace home page or when someone browses Marketplace in the Facebook app. Facebook Video Feeds: Your video ads emerge between organic videos in video-only environments on Facebook Watch and Facebook News Feed.Facebook Right Column: Your ads appear in the right-hand column on Facebook. Right column ads only appear to parties browsing Facebook on their computers.Instagram Explore: Your ads is indicated in the shop experience when someone clicks on a photograph or video. Messenger Inbox: Your ads is indicated in the Home tab of Messenger.
The second ad placement is Stories, which assistance tell a visual story with full screens vertical ads. There are three placement options within Stories.
Facebook Stories: Your ads appear in people’s Stories on Facebook. Instagram Stories: Your ads appear in people’s Stories on Instagram. Messenger Stories: Your ads appear in people’s Stories on Messenger.
The third placement is in-stream which instantly captures people’s tending while they’re watching videos. Ads sound before, during, or after video content. There is only one placement category within in-stream.
Facebook In-Stream Videos: Your ads appear in Video on Demand and in a select group of approved spouse live series on Facebook.
The fourth placement is inquiry which evidences ads to people who search on Facebook. There is only one placement option within search.
Facebook Search Results: Your ads sound next to relevant Facebook and Marketplace search results.
The fifth placement list is words. These ads can be used to send offers to people who are already connected to your business. In dictate to use this placement, you must select the Message objective for your ad deep-seated. There is only one placement within this category.
Messenger Sponsored Messages: Your ads appear as contents to people who have an existing conversation with you in Messenger.
The sixth placement category is in-article. These ads allow you to engage with people predicting material from other publishers. There is one placement within this category.
Facebook Instant Articles: Your ads appear in Instant Articles within the Facebook mobile app.
The last placement list is apps. Ads now allow you to expand your contact to external apps and websites. There are two placement alternatives.
Audience Network Native, Banner and Interstitial: Your ads is available on apps on Audience Network.Audience Network Rewarded Videos: Your ads appear as videos people can watch in exchange for a remuneration in an app( such as in-app currency or items ).
It’s important to understand the differnet placement options available to advertisers so you can control where your ads register based on how you want to interact with users.
Do you usually use automatic placements or do you select placements manually? Let us know in the comments below!
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