How Authors Can Leverage Facebook Ads to Sell More Books

facebook ads

Today’s post is by book advertising consultant Matt Holmes.

When scribes want to advertise their records, three advertising stages spring to mind for most: Facebook ads, Amazon ads, and BookBub ads.

And while each of these scaffolds can be amazing in their own right and even more so when expended holistically together, without a strong foundation( i.e. a great book that has been revised and proofread, a strong book description, right pricing for your category or genre, a professional-looking book cover that are appropriate in your genre, etc .), no amount of push can sell a poor quality book.

Once you have a strong foundation, the truth is that advertising takes time to perfect; it makes testing; it makes fortitude, perseverance, and, ultimately, it makes money.

However, let’s brighten things up.

When you get your ads dialed in, they can truly transform your career.

As an example, my wife is an author of fantasy romances. Before we started advertising her debut line of bibles, we were lucky if they gathered in $40 per month!

Last month, this same series payed $8,550 in royalties, with $5,200 of profit–and that’s with really one series of three books; the fourth volume is due out later this year.

And the advertising platform that did the brunt of the leg handiwork was…

Facebook ads.

Let’s dive into it. Here’s what you’ll learn.

Why Facebook offers authors an incredible opportunity to position themselves in front of their standard readersWhen to use Facebook adsAre Facebook ads worth your time and fund? How to create scroll-stopping Facebook adsMy top 5 Facebook ads tips for generators

The Facebook ads opportunity

Facebook’s biggest and most valuable asset is data. As an advertiser on Facebook, you can tap into this data and pinpoint the exact parties( readers) you want to reach with your ads.

As an example, if you know your readers 😛 TAGEND

Live in New YorkAre femaleAged between 45 and 55 Work as an accountantHave been a newlywed for 6 monthsRecently movedEnjoy French cuisineOwn a hound and a fishAnd do yoga

You could potentially target them! Now, I wouldn’t recommend being this granular with your targeting; this is just an overdid lesson to show you how much Facebook knows about its user base. In fact, I have read better decisions by leaving my targeting somewhat open. I trust Facebook enough to go out and find the right people to arrange the books I’m advertising in front of.

So what kinds of targeting should you be doing with your Facebook ads?

Targeting is a big topic and what works for one generator won’t inevitably work for another. However, myself and many other authors have experienced the very best makes by targeting 😛 TAGEND

Author namesBook/ succession titlesTV showsMoviesGenres( e.g ., dreamy imagination)

As long as your targeting is relevant to the book you’re advertising, it’s worth testing. That’s not to say that every target you test will be a winner, but the more relevant you can be, the higher the chance of your Facebook ads converting into marketings and therefore adding you with a positive Return on Ad Spend( ROAS ); in other words, profit.

When researching potential targets, I can’t recommend enough that you keep track of all your evaluations in a spreadsheet. I have built my own Targeting and Tracking spreadsheet which you can use for free; it’s included in my Author Ads Toolkit, which comes with several other valuable sources.

It’s too worth noting that Facebook ads allow you to advertise not just on the Facebook News Feed, although that is where you are likely to see a majority of the members of your transaction coming from, but also on Facebook Stories, Instagram Stories, Instagram Feed, Facebook Messenger and many more.

Before we move on, let’s firstly take a quick look at what a Facebook ad actually looks like.

Sample Facebook ad

This is one of the ads I’ve run for my wife’s series of fantasy novels.

If you’ve squander any segment of season moving on your Facebook News Feed, I’m sure you recognize the layout and wording of this ad. As you can see, Facebook misses their ads to fit in with an organic affix( i.e ., not an ad) that you might see from one of your Facebook friends.

I’ll be walking you through the different resources that even off a Facebook ad, as well as some gratuities and best patterns on how to create scroll-stopping ads.

When to use Facebook ads

Facebook ads can be extremely powerful in countless scenarios; whether you use them in all these scenarios or really one or two will depend on your ultimate objective and your policy for structure a busines as an author.

Here are the 6 scenarios I like to use Facebook ads for 😛 TAGEND

Book launchesPromotions( e.g ., $0.99 marketing for 7 days) Evergreen auctions( e.g ., continuously advertising Book 1 of a series) Cross-series Retargeting( e.g. retarget people who have seen Book 1 of your succession in a Facebook ad with Book 1 of another of your serial in a similar category) Same-series retargeting( e.g. if your works can be read in any say, retarget people who have seen one record from your series in a Facebook ad and was an indication another book from that same sequence) Building your mailing list( e.g ., leaving beings a free photocopy of one of your volumes in return for their email address)

By no necessitates do you need to use Facebook ads for each of these scenarios! Start slow and then build at a speed that works for you formerly you begin to see results.

I started by strictly moving ads for Book 1 of a series; I learnt the ropes, so to speak, got my head around the Facebook ads boundary, started testing different publics and discovered some that completely flopped and others that worked like gangbusters!

I likewise researched a variety of different ad creative( i.e ., the ads that beings consider on their Facebook News Feed ), and once again, I witnessed some idols resonated more with my target audience better than other images did; the same was true with the verse I is set out in the ads.

This process of testing and finding my feet took around three to four months, but I was only expending $10 -1 5 per daytime to begin with.

If I were depleting $50 – $100 per day, I would accumulate the statistically significant data I needed much more quickly than the $10 – $15 I was spending each day.

This statistically significant data I’m talking about here is the data in my Facebook Ads dashboard that I look at, then decide whether to turn an ad off, or stop showing ads to a particular audience, or maybe increase the ad spend on one of my expeditions, for example.

After all its own experience( and the mistakes I’ve made along the way ), I now use Facebook ads for record launchings, advertisements, and I continue to use them for evergreen auctions and same-series retargeting; there’s never a daylight goes by very when I don’t spend money on Facebook ads!

Are Facebook ads usefulnes your time and fund?

After what we’ve been through so far, you may be thinking,” This all sounds great, but do I genuinely need to spend the time and money on Facebook ads? Can’t I just let Amazon and the other retailers do the selling for me? ”

This approach of giving Amazon and the other retailers( e.g. Kobo, Barnes& Noble, etc .) sell your journals for you used to work back in the early days of self-publishing. But today’s marketplace is much more competitive. The report contains millions upon a few million records vying for readers’ eyeballs and pocketbooks.

The Amazon algorithm for one has become much harder to crack; in order to be allowed to to tickle the algorithm enough for Amazon to start promoting your journal for you, you first need to generate some sales. If you have a big email list, enormous! This is one way to sell books.

But if you want to build a thriving career as an scribe, you need to reach people who haven’t heard of you or your works before. In the marketing world, these people are known as a freezing audience. And Facebook ads gives one of the most cost-effective ways to reach a cold audience.

Yes, it’s going to take some time to learn how to run Facebook ads, to understand the data and what to do with that data in order to optimize and proportion your ads.

And yes, it’s also going to take money, because, although it does happen from time to time, you’re unlikely to affected a home run with your first Facebook ad! It’s going to make some testing to find winning gatherings and winning ads.

The beauty of Facebook ads, nonetheless, is that you don’t need hundreds or thousands of dollars to discover success from them. You could deplete simply$ 5 a period if you’re not pleasant budgeting more than that initiated with. And if at any time you don’t like what you’re seeing in your Facebook ads dashboard, with one click of a button you can turn your ads off and you won’t spend any more money; you are in complete control.

The Facebook ads design

Before we dive into what makes a scroll-stopping Facebook ad, it’s important that you first understand how Facebook ads are structured.

It’s a very simple structure with merely 3 tiers 😛 TAGEND

LEVEL 1: CampaignsLEVEL 2: Ad SetsLEVEL 3: Ads

Here is a visual representation of the Facebook ads formation which clearly shows how each of these 3 positions effort cohesively together 😛 TAGEND

Organizational chart for an ad campaign, with campaign at top, ad sets beneath that, and individual ads underneath each set.

Let’s look at each of these levels in a little more detai

LEVEL 1: Campaign

At the Campaign level, you are setting your Campaign Objective: what the hell are you require your Facebook ad to do for you. At the time of preparation of, there are 11 Campaign Objectives make their own choices. The one that I recommend you choose is Traffic. This will let Facebook know that you want them to send as much traffic( i.e ., people who click on your Facebook ad) to your Amazon book product page( or wherever you want to send them ).

Facebook dialog box for new ad campaign, showing choices for campaign objective.

Put simply, with the Traffic objective selected, Facebook will find beings within your target audience who have a strong history of clicking on Facebook ads, as they are highly likely to click on your Facebook ad more!

LEVEL 2: Ad Sets

This is the exciting part, as the Ad Set is where you define the targeting: who you want to see your Facebook Ad. You can base your targeting on 😛 TAGEND

Location: Country, State, Postcode/ Zip CodeGender: Men or Women or bothAge: 18-65+( and everything in between) Languages: English, French, German, etc.Detailed Targeting: For precedent, writers, records, TV demonstrates, movies, categories, etc.

You also decide at the Ad Set level where you want your Facebook Ads to appear within the Facebook ecosystem. As I mentioned a little earlier, you will find that most of the action takes place on the Facebook News Feed. However, I have found that causing Facebook free rein on where it decides to show my ads delivers better and cheaper results.

This is why I elect Automatic Targeting for Placements; every mantle of targeting you add at the Ad Set level throttles the Facebook algorithm and achievement can suffer because you’re not giving Facebook do it thing.

Some Facebook advertisers( outside of the author world) application a tactic known as Open Targeting with their Facebook Ads. Essentially, they provide Facebook with a site( e.g. United State) and that’s it! No senility scope , no genders , no detailed targeting.

Facebook’s algorithm is clever enough to figure out who are the right people on Facebook to achieve the advertisers Campaign Objective. Unbelievable, right? To achieve this unfathomable purpose of Open Targeting, nonetheless, your Facebook Ads account needs lots of previous data to work with.

And that’s what you’re building when you are testing gatherings and ads.

Speaking of ads, let’s move onto level 3 of the Facebook ads structure.

LEVEL 3: Ads

This is where you get inventive! You improved your ads( i.e. the ads that beings will see on their Facebook News Feed) at the Ad level.

And to be honest, based on my experience, the ads really move the needle in your Facebook ads success. Yes, publics are vitally important, but if the ad doesn’t resonate with your public, they’re unlikely to click on them and won’t even tour your book commodity page.

You can include up to 50 individual Ads within a single Ad Set, however, I recommend remaining the number of Ads in an Ad Set to 3 or 4. The more Ads you have in an Ad Set, the more budget you will need as there are more variables for Facebook to measure. With 3 or 4 Ads in an Ad Set, Facebook will be able to find a champion( i.e. the Ad that reverberates most with an audience and generates the most clinks for the lowest expense) relatively quickly.

How to create scroll-stopping Facebook ads

Now you have a better understanding of how Facebook ads are structured, let’s drill down into elevation 3, the Ads and what makes a scroll-stopping ad.

A Facebook ad is made up of 6 core resources or ingredients 😛 TAGEND

Media( i.e. Image or Video) Primary TextHeadlineDescriptionDisplay LinkCall-To-Action Button

Below, you can see a labeled visual representation of a Facebook ad to set everything into framework for you 😛 TAGEND

Sample Facebook ad, with arrows indicating the placement of primary text (at top), media (at center), and display link, headline, description, and call to action button all at bottom.

Let’s take a look at each of these assets that even out a Facebook ad and cover some best the procedures and feelings you can use for your first Ads.

Primary Text

Starting at the top of the ad, the Primary Text is the text that sits above the Media( generally, an image or video ). There really is no right or wrong way to use your Primary Text; you exactly need to test different directions, different approaches and arrangements and witness which option performs best for your books.

If this is your first time writing any sort of text for ad or selling determinations, you may be struggling with where to start. Below, you’ll insure a simple structure I like to use that performs fantastically well. Feel free to adapt this as you see fit 😛 TAGEND

Start with a strong, potent review of the book you’re advertising( including where the review came from, e.g ., Amazon) Then move on to a 1-2 convict teaser of your notebook( conflict, stakes and tension) Include 1-3 recall repeats from the reviews on your bible make pageEnd with a Call-To-Action, such as” Start Reading Today”, be accompanied by a associate

To settled this into some context, here is a real-life example of one of the best performing bits of Primary Text I’ve written for Book 1 of my wife’s fantasy line 😛 TAGEND

” If you enjoyed Clan of the Cave Bear you should read this” Amazon Customer

The memorable legend of one woman’s perilous wander as she learns to survive in a freezing and hostile macrocosm, hunted, alone and carrying…The Forbidden.

” It was a notebook I received hard to put down. The narrative gives you from the beginning .”

” I couldn’t aid but imagine what the specific characteristics in this story were experiencing .”

” You’re immediately sucked into the story and feel yourself becoming entwined with the main reputation”

Start reading today and escape into our own nighttime and forgotten past …-[ LINK]

Another option for your Primary Text is to use a short channel from your diary, word for word, as this devotes readers a delicacy of your writing style or the floor. After this short passage, tip your Primary Text with a call-to-action and a relation where books can purchase a imitation of your work. This approach can work exceptionally well when you choose a aisle that leaves the reader wanting to know more.

The following lesson is again, for my wife’s fantasy line and, to date, is the best-performing piece of Primary Text for this notebook 😛 TAGEND

The lie that had got her this far crumbled as the truth closed its merciless mouths around her heart and sank in deep. He was dead. Her smells had already told her what she needed to know, but some masochistic part of herself reached out for him all the same.

He promised.

The nothingness that came flogging back to her was debilitating. She screamed her loss to the frozen, uncaring sky.

Rebaa did not know how long she stooped there, lost in her regret. The breath wailed, whistling through the rocks, rending relentlessly at her furs. The loneliness of its roar determined the true extent of her statu around her quaking shoulders.

She was totally alone; vacated far from her native land with no tribe to protect her. Her breath came faster. She was a dead woman walking.

— From’ The Forbidden’( The Ancestors Saga, Book 1 ), by Lori Holmes

Start Reading Today-[ LINK]

Warning! Your Primary Text is NOT the place to write a blow-by-blow account of what has happened in your journal! Nor is it the place to write a full synopsis! You need to put your advertiser’s hat on to write your Primary Text.


You have a couple of options with your Media: usage an likenes or a video. I have done thorough testing of both and have always found that portraits deliver better upshots than video.

This is great news because you don’t need to spend a lot of fund and/ or hour causing videos! You can create idols for your Facebook ads relatively quickly use free implements such as Canva, or paid tools such as Adobe Photoshop.

With this in mind, let’s take a look at some possible ways you can use images in your Facebook ads.

When creating your portraits, make sure the resolution is 1080 x 1080 pixels( i.e. square) as this is what Facebook recommends; square images also take up more real estate properties( i.e. cavity) on a mobile phone screen, which is the device that the majority of people expend when moving through their Facebook News Feed.

The following alternatives I’m about to walk you through are by no means extensive; these are just three possible opinions for you to consider and evaluation for your own books. By all means, get innovative and evaluation a range of different ideas and discover your prize portraits!

The 3D Mockup. You can be utilized a implement such as BookBrush to create these 3D mockups of your notebook in either paperback or ebook format. Then use an epitome editor such as Canva or Adobe Photoshop to residence the mock-up on the main background image of your journal cover.

3D image of the book cover, with the words

I like to include a strong review quote in the epitome as well and make it big and daring! This seam of social proof can be incredibly powerful and genuinely shapes your likenes stand out.

Idea 2. Book Cover Image. This image layout has been my best performing idea. It’s simply taking the main image of your book encompas, without the title and columnist figure, and lending a review quote.

Imagery from the book cover, with the words

If your journal cover-up includes a courage, as in the precedent above, this can really help with engagement, extremely if said reputation is looking immediately at the onlooker as it will depict the viewer’s eye into the image and into your ad.

You could also compute the logoes of where your bibles are available( e.g. Amazon, Kobo, etc .), but this won’t have a big impact on performance.

Idea 3. Shake it up! I like to test new portrait suggestions on a monthly basis; this acces, I ever have other options I can use if a previously triumphing epitome becomes less effective.

Imagery from the book cover, with the words

The image above is one that I measured after experimenting with the different elements of the book cover in Photoshop, and it’s one of my very best musicians to date. You never know how something will play-act until you experiment it.


The next aspect of your Ad is the Headline, which is the bold line of verse that appears instantly underneath the Media.

You can write anything you like now, within reason. However, from my testing, I have found the following to be the very best performers…

A evaluation mention( in quotation marks, to signify that this is a quote/ asses) A comparison to another book, lines or writer( e.g. “if you experienced XXX[ BOOK] you’ll enjoyed XXX[ YOUR BOOK/ SERIES] ”If “youre running” a duration sensitive publicity, make you knew( e.g ., $0.99 until March 30 th) Or, if your works are exclusive to Amazon and therefore available in Kindle Unlimited, cause readers know( e.g. FREE with Kindle Unlimited)


The Description on your Facebook ad is the small wrinkle of textbook underneath the Headline, but it isn’t always perceptible; it depends on the design someone is using when they see your ad( e.g. iPhone, iPad, desktop, etc .) and likewise how long your Headline is and whether it runs onto 2 lines.

You don’t have to use a Description at all, as it is optional in the Facebook Ads Manager and, truth be told, from my experience and testing, adding a Description has very little, if any, impact on the performance of your ads.

If you do want to include a description however, here are a few themes for you to consider and measure 😛 TAGEND

Short mention from a review( in quotation marks) How the book can be spent( e.g. Kindle | Audio | Paperback) A tagline that announces out to your ideology readers/ genre( e.g. Begin an Epic Fantasy Adventure)

Call-To-Action Button

You can choose from a number of preset buttons be listed in your Facebook Ad, or you may decide not to have a button at all.

The button that has consistently accomplished the best for me is Shop Now, which is the one I recommend you start with. However, feel free to evaluation any of the other relevant options, such as Learn More and Download.

Display URL

This is simply the abbreviated account of where you are sending people when they click on your Facebook ad and it will be automatically populated formerly you enter the URL of your volume produce sheet in the Facebook Ads Manager.

For example, if your record make sheet URL is https :// www.amazon.com/ dp/ B0937HVNDH, Facebook will diminish this and use AMAZON.COM as your Display URL.

And that is how you create scroll-stopping Facebook ads! Clearly I’ve time scratched the surface now, but what I really want to drill home to you is that when you’re testing ads, that you research 1 variable at a time.

What do I signify by this?

Let’s say you want to test three different idols to see which one performs the best. You would create three analogous ads, with the only difference being the Image. The Primary Text, Headline, Description and Button would be exactly the same in each version of the ad.

Once you have found a earn epitome, you can move onto testing a different asset of the ad; for example, the Primary Text. For this scenario, you would, again, cause 3 analogous ads, with the only difference this time being the Primary Text. The Image, Headline, Description and Button would be exactly the same in each of the 3 ads.

If you were testing 3 different ads in a single Ad Set and each ad was completely different, you wouldn’t know if it were the ads or the gatherings that produced the positive or negative results from that test. So ever experiment 1 variable at a time!

Regarding which resources of the ad have the biggest impact on performance, and therefore the resources I recommend you centres your testing on first, are, in order of influence 😛 TAGEND

MediaPrimary TextHeadline

As humans, we deplete personas 60,000 times faster than we do text, so it’s no surprise that the Media of a Facebook ad has the biggest impact. The Primary Text allows you to speak to readers and entice them enough to click your ad. And the Headline is a bold patch of verse on your ad that stands out, so use it to drive home a clear, concise message.

If you want more revelation for the purpose of creating your own Facebook ads, I highly recommend checking out The Facebook Ads Library. This is a free implement provided by Facebook whereby you can quickly and easily search for any advertiser on Facebook( i.e ., authors) and assure what ads they are running.

Clearly, I’m not saying to duplicate these other authors’ Facebook ads. But analyze them, look at their ad idols, how are they writing their Primary Text? What are they using as a Headline? What Button are they use, if any?

This is an amazing resource and one that you should definitely be referring to on a regular basis.

My top 5 Facebook Ads tips-off for scribes

I could write even more about all the tips I’d like to share with you! But these 5 are the most important based on my experience.

1. Be patient and start tiny.

Facebook ads take time to mature; they are like a good cheese, or a penalty wine-colored and improve with senility! When you first set up a Facebook ad, the Ad Sets within your Campaign will go into something known as the Learning Phase.

Essentially, the Learning Phase is where Facebook shows your ads to pockets of people within your target audience and watches which ad is reverberating most. It is also analyzing the characteristics of the people who engage with your ads the most, and will then go out and find more beings like that in a different pocket of your target audience.

The Learning Phase previous for around 1-3 days, depending on your budget, as private individuals Ad Set needs to receive 50 clinks before it can exit the Learning Phase.

During the Learning Phase, you may notice that costs and performance aren’t quite as good as you’d like them to be. Don’t panic! Performance will stabilize and improve once your Ad Sets are out of the Learning Phase.

Even after the Learning Phase is complete, Facebook will continue to learn and improve for as long as your ads are running.

There will come a term when ads just stop performing as well as they did in the past and your expenditures will start to increase, or you will see a decline in sales, page speaks and royalties. Nonetheless, there’s no established quantity of season when this can happen; I’ve had ads that have performed well for “two weeks “, then they start to deteriorate. On the other hand, I’ve had ads that have run for 6-8 months with superb, consistent performance.

But ultimately, don’t tinker with your ads every day! If you do this, you run the risk of your Ad Sets descending back into the Learning Phase.

Personally, I like to make all my optimizations, start new Campaigns, Ad Sets and Ads( if required) on a weekly basis at most, often on a Monday morning. I then tell them passed untouched until the following Monday morning, where I remember the data and adjust accordingly.

And don’t feel you have to launch into Facebook ads with a $100 per date fund! Start at whatever you can afford. That “couldve been” merely$ 5 or $10 per day; it’s where I started and where a good deal of generators start.

Once you are pleasant with the Facebook Ads boundary and you’re seeing a positive return on your investment, then you can start increasing your ad spend gradually.

When you start increasing your ad deplete, however, do so gradually; I recommend no more than 10% to 15% per week. If you increase your devote too aggressively, your Facebook Ads account could be shut down, so take it steady.

2. Experiment variou audiences and ads.

Facebook has 2.85 billion( yes, that’s billion with a B) monthly active users. That’s a lot of beings! Clearly not all of these people are going to be readers who were receiving books like yours. However, you should be consistently testing new publics and ads as you never want to be in a position where you’re relying on one audience and one ad to do all the leg work for you.

Audiences changed at all, as do their predilections in terms of what ads they like and what ads they don’t like. Keeping your ads fresh is one of the best ways to avoid ad fatigue, which is where your ads start becoming less and less effective, people start picturing the same ads too often and your rates start to rise.

Likewise, you don’t crave the same beings to be seeing multiple different ads for the same book, which is why testing different gatherings is so important too; you want to be contacting new people every week and sentiment your diaries in front of readers who have never heard of you. That is how you build your occupation as an columnist, by introducing your notebooks to new readers.

Personally, I research brand-new audiences every single week, and I experiment brand-new ads at least formerly per month, sometimes more frequently than that. You don’t have to test brand-new ads and publics that regularly, specially if you merely have a small budget to work with. I would recommend, nonetheless, that you test brand-new ads and publics at least formerly per month.

3: Keep an look on the data

Unfortunately, “were not receiving” real direction to move how many sales your Facebook ads are generating. You can use Amazon Associate Tracking Links, but it extends against Amazon’s terms of services that are( TOS) to use their Associate joins in Pay-Per-Click Ads( which is what Facebook Ads are ).

So, the best way to move the performance of your Facebook ads is to compare them to your baseline numbers

Your baseline quantities are the sales, KU page reads( if relevant) and royalties you were rendering before you started running Facebook ads. It’s also worth noting your marketings rank here too. Ideally, you should use a reporting period at least 30 eras where you weren’t extending any ads, or had any promotions or notebook launches.

Then, formerly you’ve extend Facebook ads for 30 daylights regularly( again, with no advertisements or diaries opens ), compare your results( sales, page predicts, royalties and sales rank) to your baseline numbers.

It’s not 100% accurate, but regrettably, there’s no real practice to see the data without squandering the Amazon Associate links.

I recommend tracking all your amounts in now on a daily basis in a spreadsheet; this practice, you will be able to spot patterns in the data and make adjustments accordingly.

I created my own tracking sheet that I use on a daily basis–and you can use it too, for free; it’s included in my Author Ads Toolkit .

4. Don’t think of ad spend as consumed money.

Many writers are understandably worried about spending money on ads and not looking a return on that investment. If this is you, I can’t recommend fairly that you work on changing your mindset around this, because it will really contained you back from achieving your dreams and destinations as an author.

When you participate advertising as an investment, rather than an expense, it becomes a lot easier to make rational decisions with your ads. You “couldve been” daytimes away from one of your Facebook ads thumping the big time, but if you are worried about the ad spend too much money, you may hurriedly are now in and turn it off.

As I mentioned earlier, I recommend leaving your ads to run for at least 7 days before making any decisions on whether or not to turn them off. If something isn’t working after 7 days, it’s unlikely to improve if you present it more epoch. This isn’t always the case, but it’s a good rule of thumb. If you’re spending$ 5 per day on an ad, then I recommend leaving the ads to run for 10-14 dates, just so that you have the time to collect statistically significant data.

When you’re testing different ads and audiences, you are buying data. You are investing in understanding what works and what doesn’t work. This is invaluable! Iif you know what publics and ads work for your notebooks and which ones don’t, you know not to use those ads and publics again. This is the mindset you need to approach advertising with.

5. Enjoy the process!

Another mindset shift here: You are learning something new; you are building skills and you are crafting and investing in your future. Facebook ads have its full potential to put your books into the paws of thousands, hundreds of thousands, a few million books various regions of the world. Isn’t that an incredible feeling?

I entirely understand that learning something new, such as Facebook ads, can be daunting and devastating, but if you do nothing about it, you can be left in a state of paralysis by analysis, whereby you be brought to an end taking no action at all.

Once you get the ball flattening, it’s much easier to keep it rolling. Same to fight a vehicle, it’s hard to get the car moving at first, but once you’ve got it moving, it becomes easier. The same is true with learning how to advertise your books.

Final plans

After reading this article, I hope you now have a better understanding of the potential of Facebook ads. It is an incredible advertising platform and although it’s not a magic bullet, Facebook ads can truly transform your columnist profession. Sure, it has its challenges, but living would be boring without challenges, right? Really take it continuous, start small-minded, learn, construct your sciences, analyze the data to originate informed choice, and experience the process of see something new.

Read more: janefriedman.com