Maximizing Book Sales with Facebook and BookBub Ads: Q&A with Melissa Storm

Image: Melissa Storm

Today’s Q& A is by journalist and fiction scribe Cathy Shouse( @cathyshouse ).

Melissa Storm( @melstormauthor) is a New York Times and multiple USA Today bestselling author of women’s fiction, inspirational adventure, and cozy mysteries.

Her recent record, Witch for Hire, was written under her pen name, Molly Fitz, and released in November. Her second book in a series, Wednesday Walks and Wags, released in August from Kensington Books and was an Amazon Best of the Month Selection.

She and her husband and fellow scribe, Falcon Storm, passed a number of book-related businesses together, including LitRing, Sweet Promise Press, Novel Publicity, and Your Author Engine. When she’s not speaking, writing, or child-rearing, Melissa invests meter relaxing at her home in the Michigan lumbers, where she is kept company by a seemingly unending quantity of bird-dogs and two terribly demanding Maine Coon saves. She too writes under the pen name Mila Riggs.

Cathy Shouse: With so much better chatter about the positive impact of online advertising on diary marketings, will you help sorting some facts from stories, exclusively when it comes to Facebook and BookBub ads?

Melissa Storm: Learning how to run ads is the second most important thing I’ve done for my columnist busines; the first was learning to write good books! Diving in can be super immense for authors, peculiarly since neither programme has a problem spending all your coin whether or not the results are good.

Facebook( FB) has many more moving articles, but tends to be an easier platform to begin learning. This is in part because FB’s system analyzes the data and helps you optimize. With BookBub ads, there are fewer bars to draw, but you’re entirely on your own. Nothing trounces BookBub, however, for publicize to non-Amazon retailers–which obliges it just as important as Facebook ads if you choose to forego the Kindle Unlimited program.

I suggest picking one platform to become proficient in first before moving on to learn the other. Each has its own quirks and trying to learn them together can be quite confusing!

How can an scribe optimize their chances of success with ads? It’s often admonished not to advertise unless you have more than one bible. What do you think?

I believe Facebook ads are the easiest to learn, because if you know how to create a great brand presentation for your diary, then you already have a big piece of the riddle. Often ads work best by expending your concoction description and a cropped version of your work spread artwork. If those ads don’t convert well, possibilities are something is off about your branding. Ads can help you identify that and tweak it so you give better across the board–from newsletters, promo areas, organic finding, anything!

You can develop a profit when advertising a solo designation, but it’s so much easier to make a profit with a series. One tip I have for either Facebook or BookBub ads is to link to your succession page instead of a single bible. It also helps to have some sort of special offering, like brand the first record down to 99 cents or making it free.

Do you have guidelines to share about ad spending? What about outperforming your budget and not knowing how to stanch the bleeding?

Both BookBub and Facebook have a safety function that many columnists don’t know about. For BookBub ads, if you have selected CPC( penalty per clink) and dictation low-grade, BookBub will either got to get sounds for that sum or it won’t invest your money.

For Facebook ads, under the campaign level, alter “Campaign Bid Strategy” from the default “lowest cost” to the secondary option “bid cap.” For generators new to ads, I recommend designating the order ceiling at 25 pennies. You can move that down as you start to get results. It will make longer to get data this mode, but you can also make sure every penny weighs!

Do most scribes getting started in ads need to take courses to learn how to do it? Or can you hire someone to create ads?

The biggest point when deciding whether to run your own ads or to hire out is what ads cost you–not just fund but factor in your time and likewise the effects it has on your overall stress level, and how that are affecting different aspects of your writing job and life.

If the thought of learning ads is sending out into a panic spiraling, then hiring out might be for you. Really remember that with a pro, you’re adding the additional cost of their services, and that makes it harder to produce ROI-positive( rewarding) ads. That said, ask for recommendations and find someone who not only gives upshots you like but openly and consistently and frankly communicates with you. P.S. I volunteer ad services through my company LitRing.

What are the top three mistakes parties realize with ads?

Not imparting them sufficient time. Too countless writers freak out and put off the ads while they’re still deciding. The data could be lagging a little bit, and you may have turned off an excellent ad.Not adjusting. Ads are not set it and forget it. Even the most evergreen safaruss take a bit of work to get there. I make sure to check my ads daily and turn off any lower musicians, so that my money goes to those that work best.Not testing multiple ads or publics. Data is key with ads and having exclusively one data point with zero framework doesn’t tell a highly making story.

Is it possible to rely too much on ads? Or what about the reverse: if one lords ads, can they slack on the newsletters and social media participation?

There is no prescription for success, and anyone who tells you otherwise is either looking through the constrict scope of their own experience or is lying to you. My motto when it comes to marketing is “do it firstly or do it best.” If you dislike communicating newsletters, your books will notice. You also can’t be the best at things you don’t experience doing, so cut them out of the equation and focus on what you do enjoy–you’ll get it on much better.

Just because ads are a crucial part of my success doesn’t mean that the next columnist can’t be successful without them. It’s one of those things that has immense hazards, but huge remunerations. I’m willing to gamble with my royalty dollars in the hopes of doing more( and almost always I do ), but if you’re not, don’t force it. Find your own path. Do what you love.

What are some tips you would you recommend for someone whose ads have produced disappointing develops in the past?

The data tells a legend, listen to it. More countless columnists try to force their room to an ads HEA( Happily Ever After ), but the truth is, there’s going to be some conflict and tough times before they run off into the beautiful sundown and procreate you lots of money forever and ever, amen. Of track, you won’t have very much data to read if you’re merely operating one ad with one public, as I construe so many scribes do starting out. Exam at least three different ads and five different publics, so you can compare their performance and do more of what works best!

Would you mind sharing your promote strategy for your latest indie handout? As suffered as “youre ever”, is it still more art than discipline?

My most recent release is Witch for Hire( under my Molly Fitz pen name ). I decided last minute that I wanted to launch it to the USA Today Bestseller List, which requires an ad ponderous programme. Of route, launching close to a contentious election sees everything so much harder. Immediately I looked that while my work had some amazing organic opening ability, ads is still not going to be as easy as they are generally are. I had to adjust my programme as I proceeded and rely more heavily on BookBub ads than Facebook ads. It will be very close as to whether or not I make it. Wish me prosperity!

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