Sometimes Better Than Blogging: Guest Blogging

Image: silhouette of one hiker helping another up the cliff face

Today’s post is by book marketing coach Belinda K Griffin( @SmartAuthors ).

I read with interest Jane’s recent announce Blogging Versus Email Newsletter: Which Is Better for Novelist ? I’ve never certainly thought of these two things as an either/ or hand-picked, but as Jane accurately points out, while an email newsletter can be more effective for sales and commerce, it can be difficult to build an email list. Without doing other forms of marketing, your beautifully crafted emails won’t reach new readers.

A blog, on the other hand, can allure new books, but you will still need to put in some leg work to promote your new blog posts and let potential readers know they’re there. For a blog to truly be effective, you will need to keep up with it regularly and often.

Internet marketing guru Neil Patel said in 2017, “If you have the time to blog 3 to five times a week, you should blog on your own blog. On the flip side, if you only have time to blog once a week, you shouldn’t even create a blog. You should guest blog.“

I can virtually discover the thud as generators everywhere faint with repugnance at the thought of blogging 3-5 times a week, every week. Even generating weekly content is a big ask for many scribes. And when you’re starting out and no one knows you exist, it can be hard to keep going if no one is reading your blog posts.

That’s where I am in total agreement with Neil Patel that guest blogging can be a a little better option.

What is guest blogging?

Guest blogging is when you write a blog post for someone else’s blog. What you’re reading right now is a guest blog post. A client blog allows you to leverage someone else’s existing gathering as a road to reach new readers and grow your own audience.

Guest blogging allows you to increase your exposure and thrive your writer label. You can be utilized guest blogging as a road to promote your book magnet and grow your email schedule.

If you experience writing blog uprights but are fed up of them travelling unread on your own website, and if you want to grow your email register but are finding it dreadfully slow extending, guest blogging could be the excellent answer for you.

To be clear, the quirky guest affix here and there won’t do much to grow your email inventory. It is something you need to commit to doing regularly, at least until your public is big enough to support your own blog. But guest blogging is something you can pick up and put down if being gets in the way, or when you need to focus amply on writing your next work. Often, when writers stop posting to their own blog for a while, it can be hard to get going again. Guest blogging can be far more flexible and forgiving.

Your goal with guest blogging

When you write a guest berth, you are unlikely to get paid. Your pay for a guest announce is the connection back to your own website. You can include this in the bio that will appear at the top or bottom of your guest post. Very rarely you can also include a link to your own blog or diaries in the patron post itself, but only if it is relevant.

As you may merely get one link, you should use it wisely. I recommend relation to a arrival sheet for your book magnet. This is so that you can capture new email customers. If you send them to your website’s home page they may get amused and not sign up to your schedule and they may never return to your site.

If you send them to your notebooks, either on Amazon or a works page on your website, they may not buy your book because they don’t know you well enough yet and aren’t convinced your record is right for them. If you have them on your email roster, though, you can nurture them towards a buy. Even if they do buy a notebook straight off, you have no way of keeping in touch with them to tell them about future works. So I ever, always recommend linking to your book magnet.

How to find locates to guest affix for

It’s generally straightforward for nonfiction generators to find relevant blogs to guest affix for. If you’re a nonfiction scribe, you’ll simply look for other blogs that talk about your topic, or a related topic. For example, if you write about mindset for professional jocks, you may look for blogs that cover other topics of interest to competitive athletes.

But what about story generators? Well, you can look for nonfiction blogs very. You don’t only need to look for blogs that talk about your type of fiction. Remember that story readers are everywhere and they don’t precisely speak myth. They’re also parents. They’re also parties that be concerned about their health. And they’re too beings with occupations that care about productivity or clambering the career ladder. So your books may also be reading fitness blogs, parenting blogs, or productivity blogs.

So how do you go about finding blogs to write for? The first thing to do is run a Google search. You can simply type in[ your topic doctrine]+ blog.

So you could search for productivity blog or blogs for moms.

Your search will show up some favourite blogs, but you will also often find curated indices or round up poles of some of the top recommended websites. These are useful for discovering several blogs very quickly.

You want to be sure you’re finding blogs that accept guest writers, so likewise try searching for[ Your topic]+ write for us or[ Your topic]+ contributors.

What to guest blog about

Once you have found some blogs to guest announce for, you’ll need to come up with some tale ideas to pitch.

First, consider what you might feel confident writing about. You don’t need to be an expert on specific topics, but be borne in mind things “youve had” some those who are interested in or lore or suffer of.

For instance, you could pitch fitness blogs with a berth about how to fit in exercise when you write all day, or how to avoid wrist pain when you type a lot. You could pitch duration conduct or productivity blogs, personal increase blogs or business blogs that want to know how you fit an generator business around a daylight racket or what you look for in a virtual assistant.

Or perhaps you have another passion besides writing. One of my private patrons loves pups and even writes story through the eyes of puppies and wolves. Her books are likewise dog fans so are likely to be reading blogs aimed at dog owners, and as she is also a pup coach she slopes guest blogs about puppy training.

If you’re a myth scribe and can’t think of any nonfiction topics to write about beyond writing, be wary of guest announcing for writing blogs. Although other scribes do read a lot, you may find that you lure parties more interested in your writing gratuities than your fiction.

Instead, you could try guest blogging for lifestyle blogs that feature affixes proposed firmly at book lovers and readers, such as “2 5 fiction novels to read before you die” or “Only a true-life YA reader can get 7/7 on this trivia quiz.” Try searching the keyword “books” at Buzzfeed for inspiration.

How to slope a guest post

Once you have found some blogs that you think could be a good fit, you’ll want to double check whether they professed guest posts and if they have submission guidelines.

If the blog you want to pitch does have submission guidelines, be sure to follow them. Some may ask for a full announce, others really an outline. If you fail to follow these instructions, you risk being overlooked regardless of how good your impression is. Bloggers and blog writers are busy, and it’s your aim to make their lives easier. That starts with following the submission guidelines to the letter. If there are no submission guidelines, you can send an email pitch instead. This can be daunting, so to fix things easier, I have a free pitching template you can download.

Your guest pole pitching template

As you can see, guest blogging can be an activity that is compatible with your email roll growing and get you in front of new gatherings, but isn’t something you need to do every week. If you’d like to give it a try, download my free tar template and start sloping!

Here’s to your guest blogging success!

Read more: janefriedman.com