Spotify, Pandora, Apple Music, Amazon Music, YouTube Music, Deezer … It seems like new music and podcast streaming services are everywhere.
In October 2020, Spotify reported that the platform has 320 million monthly customers worldwide, with 144 million of those being paid monthly useds. In June 2020, Spotify moved its Ad Studio out of beta and exhausted the advertising option worldwide.
While you may think that Spotify doesn’t meet what you’re looking for in an advertising channel, the targeting openings might fix you think again. Music-related ads are not the only options for promotion on Spotify.
Let’s hop into what Spotify Ad Studio are available to advertisers.
Spotify Promotion( Campaign) Objectives
It’s not just music-related safaruss on Spotify.
Here are the promotion( expedition) natures that are available 😛 TAGEND
Non-music related: A symbol, commodity or organizationMusic-related: An artist’s music, a concert or artist merch
Now that you know what objectives are available, let’s hop-skip into the ad types.
Spotify Ad Types
Spotify offers 30 -second audio or video ads the hell is seen and learn by the ad-supported Spotify app. These ads are served to Spotify Free useds during flouts between chants on both desktop and mobile. Only one ad format can be selected for each ad set.
For audio ads, if you have an existing audio ad, you can upload it directly to Ad Studio. You are also welcome to exploit free imaginative tools and business through Spotify if you need help to produce an audio ad.
In addition to the audio clip, you will also need a square, 640 x640 pixel image that accompanies the audio fraction. More informed about specs for audio files, likenes intelligence, etc ., is listed on Spotify’s website.
These video ads are served on either portable or desktop but only when the Spotify app is in view. According to Spotify,” your video meaning is served to listeners during commercial-grade ad breaks, and includes a clickable attendant image and the call-to-action of your hand-picked .”
On desktops, a friend portrait is shown with your video epitome. On mobile devices, the attendant controversy will be displayed on the fastening screen if a listener locks the manoeuvre while the video is playing.
Video ads are not currently available in Australia and New Zealand as of the publication of this article.
Similar to the audio ads, the video ads can be up to 30 seconds. The records must include music, as speechless videos are not accepted.
Now that you know more about the ad types, let’s hop into targeting options. I pot there are more options than you would expect!
Spotify Ad Targeting
The scaffolds available are targeting are iOS( iPhone/ iPad ), Android, and desktop. Spotify recommends targeting all platforms unless the ad is platform-specific.
Age, gender, place, and programme can be selected.
Location targeting leverages IP places to determine customers eligible for targeting.
The following countries can be targeted in the following ways 😛 TAGEND
United Mood: Target by country, mood, metropolitan, postal code, or DMA( A Designated Market Area region is a group of cities that shape a broader metropolitan area. For example, the Los Angeles DMA includes the city of Los Angeles as well as the cities and counties that surround it .) United Kingdom: Target by country, municipal, postal codeCanada: Target by country, municipal, postal codeAustralia: Target by country, commonwealth, municipal, postal codeNew Zealand: Target by country, field, cityMexico: Target by country, neighborhood, municipal, postal codeSpain: Target by country, sphere, municipal, postal code
Advertisers outside of Australia are not able to target the country of Australia or its regions.
Interest targeting on Spotify Ad Studio consisting of categories” informed by consumers’ recent streaming action, including their podcast, playlist and pulpit preferences .” Multiple interest lists can be used to expand the audience.
Here are the available interest categories 😛 TAGEND
Books: People who listen to books& literature podcastsBusiness: People who listen to business podcastsComedy: People who listen to comedy-related content( including albums and podcasts) Travelling: Parties who listen to commute-related playlistsCooking: People who listen to cooking-related playlistsCulture& Society: People who listen to culture& society podcastsDIY Hobby& Crafts: People who listen to hobbies& spacecrafts podcastsEducation: People who listen to education podcasts on SpotifyHealth& Lifestyle: People who listen to lifestyle& state podcastsHistory: People who listen to history podcastsFitness: People who listen to fitness-related playlists in lists such as workout, operating, biking, and weightliftingGaming: People who listen to Spotify on gaming consoles or listening to gaming-related playlistsIn-car listening1: People who listen to Spotify in the car( Ads are targeted to users who recently listened to Spotify in the car, but they aren’t served while users stream in the car) Love& Dating: People who listen to love, dating,& relationship podcastsNews: Beings who listen to news& politics podcastsParenting: People who listen to kids’ playlists, children’s music, and kids& clas podcastsPartying: People who listen to party-related playlistsPodcasts2: People who listen to podcasts( Ads are targeted to users who recently listened to podcasts, but they aren’t provided during podcasts) Running: Parties who listen to running-related playlistsScience& Medicine: People who listen to life sciences& medicine podcastsSports& Recreation: People who listen to boasts, athletics news,& recreation podcastsStudying or focusing: People who listen to study- or focus-related playlistsTech: People who listen to technology podcasts or creek via developing scaffolds like smart TVs, gaming consoles, and streaming sticksTheater: People who listen to Broadway-related playlistsTravel: People who listen to travel-related playlistsTV& Film: People who listen to TV& cinema podcasts
Real-time Context Targeting
Real-time context targeting option” allows you to reach people who are listening to music tailor-make to specific activities, minutes and attitudes .”
How does Spotify do this? It links user-created and Spotify-created playlists would be consistent with popular the operations and times. Targeted senses are delivered to users listening to these playlists. Multiple real-time contexts can be selected to expand an audience.
Available real-time frameworks 😛 TAGEND
Genre targeting countenances advertisers to deliver a theme immediately following a used has listened to a song of a specific genre. Multiple categories can be used to expand audience sizes.
Available categories 😛 TAGEND
AlternativeBluesChristianClassicalCountryEasy ListeningEDMElectronicaFolkFunkHip HopHolidayHouseIndie RockJazzLatinMetalNew AgePopPunkReggaeRnBRockSoundtrackSpoken AudioTraditional
Fan Base Targeting
Fan targeting consumers Spotify’s proprietary stream data to target known followers of an master you’re promoting or supporters of other artists.
To identify supporters of an master, Spotify analyzes recent listening demeanor together with other identifiers like playlist includes and follows.
If you’re a music advertiser promoting an craftsman or contest, you can target fans of your specific artist or supporters of other artists.
More information for supporter targeting is available on Spotify’s site.
A Few Things to Know About Spotify Ads
To get started in Ad Studio, you will need to commit to spending $250. For big plans, Spotify says there are custom programs and solutions. Pricing sits are larger plans is dependent upon if you use Ad Studio, programmatic or working with an ads specialist.
Cost is per intuition. When setting up your campaign, when you are adjusted a campaign budget, you can get an estimated cost per thought, guessed number of total thoughts, forecasted reach and forecasted lifetime frequency( which is the number of hours each consumer will be served your ad ).
For example, I generated a campaign with targeting 25 -5 0 year olds in Florida who are interested in health& life, fitness, and extending. The estimates in respect of my safarus are below.
Creating safaruss in Spotify is very easy! With the tools available to help you create ads and reasonably priced expeditions, I certainly recommend returning this path a shot!
Read more: clixmarketing.com