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Hey Creator: Categories, Scattergories

All creative work starts with category One of the first issue my unit and I question our first-time author purchasers is this: “What kind of book is it? ” Rarely do they know the answer. They’ll say something like “a good one” or “one that will help everybody.” But that doesn’t work. Readers don’t want […]

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Gain the Benefits of Digital Marketing With These Tactics

Everyone talks about the benefits of digital marketing for success and every professional advises firms to add digital marketing to their arsenal of sell exertions. Yet, you are able to not feel you’re seeing the benefits of digital marketing in your campaigns. Well, don’t discard digital marketing as a valuable sell policy or premise merely […]

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No More Consumers!

I don’t like the word “consumer.” It is one-dimensional and does not accurately image the relations between the two countries we experience with the people we treated with on social media. They buy our products and often discuss the matter with their friends. Can’t we find a better descriptor? In one respect, maybe we could […]