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“Rainbow-Washing” and How Your Business Can Avoid Doing It

Pride month kicked off last-place Tuesday and with it came a movement of colour across the web and social media. Over the years it’s gotten more and more common for firebrands to take part, making rainbow versions of their emblems, wreaking out Pride-themed product lines, and embellishing storefronts with light qualities and adventurous statements. But […]

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This poster for The Suicide Squad just did something incredible

  When director James Gunn tweeted this poster for his upcoming film The Suicide Squad, it showcased something very simple and useful that I don’t think had ever been done before – or at least it’s not done very much. Heroes – while supplies last. #TheSuicideSquad See it on the big screen August 6. pic.twitter.com/TAPiqvOJ9G […]

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Guide to Creating a Brand Management Strategy

What Is a Brand Management Strategy? A brand management strategy is closely confined to your brand and market strategies. In point, it is a reflection or a continuum of your business programme as a whole. It defines what your focus areas are in the realm of firebrand control so you can reach your wider purposes […]

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How to Monitor Your Online Reputation

An online reputation requires a lot more engagement than time doing a regular Google search to see what poppings up. A good online honour is fostered and managed with a well-planned, coherent programme, and anything less could lead to a negative reputation or worse — no honour. Luckily, checking an online stature doesn’t have to […]

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How Kara Richardson Whitely Scaled Her Brand Just Like She Scales Mountains

Here was someone who had clambered Mount Kilimanjaro three times, authored two works, and become a highly sought-after corporate talker. Then one day, she gets a call inform her that her notebook, Gorge: My Journey Up Kilimanjaro at 300 Pounds, was about to be made into a movie starring Chrissy Metz. The number of eyeballs […]

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10 Beautiful Rebrands That Turned Our Heads In 2020

Everyone cherishes a good makeover, whether it’s a home, a outfit, or( in such cases) a rebrand. There’s just something irresistible about that before and after moment. For us, rebrands are especially agitating because they take such an enormous amount of wield. Why? Because a rebrand isn’t certainly a layout challenge; it’s a communication challenge–one […]