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A Simplified Digital Marketing Strategy

When I tell people I work in digital marketing,they often respond by saying they don’t want to sell their products or services on social media. This reaction is understandable. These eras social media isn’t always very kind, and the algorithms are erratic. It’s also why I like to say companies should use social media as […]

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Designing Inclusive Content Models

In the 1920 s, Robert Moses designed a method of parkways smothering New York City. His designings, which included overpasses too low for public buses, have become an often-cited example of exclusionary motif and are argued by biographer Robert A. Caro to represent a purposeful barrier between the city’s Black and Puerto Rican residents and […]

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AI Content Creator: 5 Ways it Helps Your Blog Grow

Every blogger demands their blog to grade in the top standing in Google search results since customers often adopt outcomes contained on the first page, especially those in one of the top 3 positions, as you can see in the graphic below. And, for years, the Google search algorithm became content lord. This explains why […]

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The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

Get a chicken. Cook it until it’s perfectly done. Reduce the jus to a delightful go sauce. Then finish it with some butter until it has the right balance of flavors. Enjoy. This is a useless recipe, but it’s not wrong. It expects, nonetheless, that accurate advice on what you should do is as priceless […]