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Beware the Cut ‘n’ Paste Persona

This Person Does Not Exist is a website that generates human faces with a machine learning algorithm. It takes real portraits and recombines them into fake human faces. We recently scrolled past a LinkedIn post stating that this website could be useful “if you are developing a persona and looking for a photo.”  We agree: […]

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Buyers Ignoring You Is Not the Only Change Going On

A significant shift in how purchasers choose to interact with selling establishments has been underway for the past year. The world pandemic modify seller and buyer interactions in ways unimagined just a few short year ago. A recent McKinsey study suggests that two-thirds of buyers will prefer to keep self-serve interactions or a anatomy of […]