Uncategorized

No More Consumers!

I don’t like the word “consumer.” It is one-dimensional and does not accurately image the relations between the two countries we experience with the people we treated with on social media. They buy our products and often discuss the matter with their friends. Can’t we find a better descriptor? In one respect, maybe we could […]

Uncategorized

The Ultimate Guide to Beta Readers: Definition, Why They Matter, and How to Find Them

If you’ve looked into the process of publishing a volume, you might have heard the call “beta readers.” But what are beta readers? Do you really need them? And when do they come into the writing process? A couple suggestions: yes, if you’re going to publish a journal, you need beta books. And no, they’re […]